Guidebook
on social campaigns

This guide was created with an ambitious but essential goal: to provide the tools necessary for sports organizations, schools, and NGOs to implement communication campaigns that promote girls' inclusion in sport through online and offline activities. This handbook therefore aims to support educators, teachers, and coaches on a path that aims to promote real change by proposing a practical and accessible approach to fostering gender equity in sports and recreational activities.
A central goal of this manual is to facilitate communication that not only encourages girls to participate in sports activities, but also helps make the sports environment a welcoming and representative place for their experiences and aspirations. The guide offers resources for planning and implementing social media campaigns, providing practitioners with strategies for creating accessible and inclusive content that can raise awareness among girls and their families. Social media is a powerful medium that can reach a wide audience, and specific techniques for making the most of these platforms are explored in this guide. Here, you can find suggestions on how to tell positive stories, give visibility to girls' successes, and promote inclusion through visual and narrative content that showcases an image of sport that is free of barriers and open to every talent.